品迪中国获得上汽奥迪任命为其媒体代理商

未知 2021-05-12 17:32

Shanghai | 11 May 2021 – 在去年12月赢得上汽大众业务之后，品迪中国（PHD China）刚刚获得了上汽旗下的另一个汽车品牌奥迪的媒介业务。奥迪属于大众旗下的豪华车部门，也是最早进入中国的豪华车品牌。

此次奥迪在没有通过比稿情况下直接任命品迪中国承担其在国内为期20个月的全部媒介规划和媒体采购工作，突显了上汽大众对品迪中国的信任，也证明了过去品迪中国负责大众和斯柯达媒介策划及购买服务上的出色表现及品迪独有的Omni & Omni Studio平台在媒介投放上的卓越效能。

"https://v.qq.com/iframe/preview.html?width=500&height=375&auto=0&vid=x3230wftwve" 品迪中国首席执行官赵延龙先生表示：“上汽大众的信任让我们深感荣幸。同时，我也为品迪中国团队提供的高质量服务感到自豪，品迪不仅拥业界最领先的媒介战略和策划平台及工具，更是在汽车和奢侈品行业储备了最优秀的人才团队。奥迪和品迪中国一样致力于将创新和创造力融入我们所做的每件事之上，我们对这次合作感到特别兴奋。今后团队将通过数据洞察和以回报为核心的媒体投放策略，致力于帮助奥迪寻找更多业务增长机会。”

For more information, please contact:
Justin Low
Chief Communications Officer, Omnicom Media Group APAC
justin.low@omnicommediagroup.com

About PHD:

PHD is a growth-obsessed agency that believes in the remarkable power of imagination.

Since it was founded in London in 1990, as the first media agency to offer strategic and creative planning, PHD has been helping clients achieve disproportionate growth.

Today, with over 100 offices in 74 countries, PHD remains in the business of growth, with a challenger mindset and focus on creativity that permeates everything it does.

Using its proprietary gamified operating system: Omni Studio by PHD, which connects the network’s 6,000 minds, PHD creates and harnesses ideas that go beyond expectations; ideas that enable brands to move beyond incremental improvements and make the leap above their competitors.

This approach has paid dividends for PHD’s clients as well as the network. PHD is ranked in the top four most globally awarded networks in the world (according to the 2020 WARC Media 100).     

The PHD network is part of the Omnicom Media Group, a division of Omnicom Group Inc. (NYSE: OMC).

PHD | Make the Leap
www.phdmedia.com

About Omnicom Media Group:

Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC).

Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Omnicom Media Group includes the full-service media networks PHD and OMD as well as a number of specialty media communications companies.

By being part of OMG, these entities are able to fully leverage the media resources and buying scale of Omnicom on behalf of its clients.

www.omnicommediagroup.com

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