群邑旗下Essence在中国市场拓展数据和实效驱动的媒介服务

今日广告 2019-10-11 00:46

通过前瞻的分析和技术能力传递有价值的广告，Essence将助力中国客户实现数据驱动的增长

群邑旗下以数据和实效驱动的全球媒介代理商——Essence今日宣布拓展其在中国市场的业务范围。

Essence中国团队(部分）

Essence基于创新、前瞻的分析和技术能力，为客户打造有价值的、相关的、值得信赖的广告，获得了业界广泛认可。Essence将用前沿的咨询、战略、创意、媒介策划和激活服务，助力中国市场的客户变革和优化营销方式。在群邑集团的支持下，Essence中国区董事总经理魏玮（Benjamin Wei）将负责领导其北京和上海两地办公室的业务和运营。

Essence中国区董事总经理魏玮

魏玮拥有超过12年的媒体和广告行业经验；2010年加入群邑中国，创建了公司首个移动营销业务部门，为客户提供创意及媒介解决方案；2012年，他在北京领导成立了公司数字媒介创新与思想领导中心mLab。加入Essence之前，他担任群邑中国移动营销董事总经理，带领团队为客户提供出众的移动营销整合服务与解决方案。

“在中国市场，越多越多企业在拥抱数据驱动的解决方案，以期实现业务增长。Essence的专长和数字基因正是中国营销人所寻找和需要的。”魏玮表示，“我们的使命是让广告对世界更有价值，用营销给人们的生活增加价值，我和我的团队期待在中国市场实现这一使命。”

Essence全球首席执行官Kyoko Matsushita表示：“毫无疑问，中国是世界上最活跃的媒体和技术市场之一，也是一个变化万千并影响着未来世界格局的市场。在群邑集团的支持下，我们期待中国市场的业务发展成为公司全球增长的重要力量。”

WPP中国首席执行官、群邑中国首席执行官徐俊（Patrick Xu）表示：“在越来越碎片化和复杂的算法世界，数据和技术至关重要。Essence具备融合数据科学与创意以促进业务增长的基因，我们非常期待Essence将为中国市场的客户和员工开创的未来。并且，我相信魏玮将很好地带领团队成为客户得力的合作伙伴。”

在北京和上海的业务范围拓展是Essence在亚太地区持续发展的重要部分。自2018年以来，Essence已在班加罗尔、雅加达、墨尔本、孟买、首尔等地设立办事处。现在，Essence已在亚太地区的7个国家设有11个办公室，占其全球20个办公室的半数以上。

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Essence announces expansion of data and measurement-driven media services in China

Helping transformational marketers in China achieve data-driven growth, through Essence's pioneering use of analytics and technology to deliver valuable advertising

Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the expansion of its offering to businesses in China.

Essence China Team （ partial ）

Essence, which is known for pioneering the use of analytics and technology to create valuable, relevant and trustworthy advertising, will help companies in China transform their approach to marketing with cutting-edge consulting, strategy, creative, media planning and media activation services. Benjamin Wei, Managing Director, China at Essence, will lead local operations across offices in Beijing and Shanghai, supported by GroupM.

Benjamin Wei

With over 12 years of media and advertising industry experience, Wei first joined GroupM China in 2010, setting up its first centralised mobile business unit to deliver creative and media solutions to brands. In 2012, he established GroupM's digital media innovation and thought leadership hub mLab in Beijing. Most recently as Managing Director, Mobile, he led the relaunch of GroupM China's mobile unit to provide integrated mobile services and solutions to businesses.

“With more and more companies in China embracing data-driven approaches to grow their businesses, Essence's expertise and digital heritage are exactly what marketers here are looking for,” said Wei. “Our mission is to make advertising more valuable to the world with marketing that adds value to people's lives, and we are looking forward to bringing that mission to life in China.”

“Without question, China is one of the most exciting markets in the world for media and technology, and a place where so much is happening to shape the way the future is unfolding globally. With the support of GroupM, we expect our business in China to become a vital part of our future global growth,” said Kyoko Matsushita, Global CEO, Essence.

“In an increasingly fragmented, complex and algorithm-driven ecosystem, the role of data and technology will become more critical. With a DNA that unites both data science and creativity in enabling business growth, we are very excited about the future that Essence will build for brands in China,” said Patrick Xu, CEO, GroupM and WPP in China. “Moreover, I believe Benjamin will be an outstanding leader to his team and a great partner to our clients.”

The expansion of Essence's media services in Beijing and Shanghai is part of the agency's continued growth in the APAC region, which has seen the addition of offices in Bengaluru, Jakarta, Melbourne, Mumbai and Seoul since 2018. Essence now operates in 7 countries across 11 offices in APAC, representing more than half of the agency's 20 offices globally.

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