Data2Decisions (D2D) 正式进驻中国

今广网 2018-08-20 11:48

今天，全球营销效果咨询公司Data2Decisions（以下简称D2D）在上海设立了第一个中国办公室，雄心勃勃地扩大其国际足迹。

这将是该品牌在亚太地区的最新扩展，D2D目前已经在日本，新加坡和澳大利亚设有分支办公室。作为电通安吉斯集团的一部分，D2D在全球营销效率领域处于领先地位，提供建模，研究和咨询以及专有技术产品和平台的全套服务。

新加坡是D2D在亚太区的总部，由Jeremy Lim领导。新的中国业务部将由研究与数据分析主管仲翔晖（Simon Zhong）和研究总监黄欣雨（Rain Huang）带领，他们都具有为中国营销从业者构建复杂模型和归因分析方面的丰富经验。

D2D研究与数据分析主管仲翔晖（Simon Zhong）表示; “我们已经看到了客户对营销效率专业咨询服务需求的迅速增长。我们与中国领先的快消品牌合作，极大的提高了媒介投资回报率，使电通安吉斯能够更好地帮助客户优化他们的营销投资。”

对于此次进驻上海，D2D董事总经理Katherine Munford表示，“上海是许多本地和全球客户的重要营销中心，为了提高投资回报率并实现增长，客户对稳定的全球营销效果解决办法的需求越来越大。我们很高兴启动Data2Decisions中国来满足这个需求，并帮助我们在本地和全球范围内为客户提供统一的数据驱动营销解决方案。”

关于Data2Decisions
Data2Decisions (www.data2decisions.com) 利用数据，高级分析和技术，帮助客户了解他们的营销如何运作，以及如何更有效地部署方案来提高回报并推动增长。 Data2Decisions的分析框架考虑了所有影响销售的因素：典型的营销杠杆，如广告，定价和促销，以及不受营销人员控制的营销杠杆，如天气，经济指标和竞争对手的活动。Data2Decisions的旗舰计算方法 – 总体归因 - 可以评估线下媒体和线上媒体，为品牌在不同媒体频道（电视，平面媒体，户外广告，YouTube，显示屏，搜索等）之间分配预算的最佳方式提供建议。

Data2Decisions China Office Launch

Today, global marketing effectiveness consultancy, Data2Decisions, has launched a new office in Shanghai, China, amid ambitious plans to expand its international footprint. This will be the latest expansion to the company’s APAC roster, which already includes offices in Japan, Singapore and Australia. Part of Dentsu Aegis Network, D2D is a global leader in the field of marketing effectiveness delivering a full suite of services from modelling, research and consultancy as well as proprietary technology products and platforms.

Singapore is the D2D APAC regional headquarters and led by Jeremy Lim. The new China operation will be led by Simon Zhong, Head of Research and Analytics and Rain Huang, Research Director, both of whom have extensive experience in building complex modelling and attribution services for Chinese marketers.

Zhong commented; “We’ve seen a rapid rise in demand from clients who are looking for specialist consultancy services in marketing effectiveness. Our work with leading FMCG brands in China has been critical in improving media ROI and enabling Dentsu Aegis Network clients to optimize their marketing investment.”

Managing Director, Katherine Munford, said of the move ‘‘Shanghai is a key marketing hub for many local and global clients and there is increasing demand for consistent, global marketing effectiveness solutions to improve ROI and drive growth. We are delighted to launch Data2Decisions China to meet this need and help us to deliver consistent data-driven marketing solutions for clients on a local and global scale.’’

About Data2Decisions

Data2Decisions (www.data2decisions.com) harness data, advanced analytics and technology to help clients understand how their marketing is working and how to deploy it more effectively to improve returns and drive growth. Data2Decisions’ analytic framework takes into consideration all factors affecting sales: typical marketing levers such as advertising, pricing and promotion as well as those not under the control of marketers such as weather, economic indicators and competitor activity. Data2Decisions flagship measurement approach Total Attribution enables the measurement of both offline and online media to advise on the optimal way to allocate budgets between different media channels (TV, print, OOH, YouTube, display, search etc.)

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