盛世长城任命黄玮为南中国区执行创意总监

黄玮拥有18年的行业经验，是对数字、社交和传统媒体等多领域拥有深刻理解的全面型创意人才。他曾助力诸多国际品牌推动在中国市场的发展，其中包括香格里拉、梅赛德斯奔驰、汇丰银行、耐克、嘉士伯、劳力士、万达及腾讯等。在加入盛世长城之前，他作为执行创意总监先后任职于香港McCann & Spencer，DDB北京。

作为大中华区首位摘得戛纳创意节全场大奖的创意人，黄玮在过去十年间捧回了包括4个戛纳创意节奖项在内的100多个国内外奖项，还曾连续获得两年艾菲中国金奖。

吴凡评论道：“黄玮是屈指可数的杰出创意人。我与他在二十年前有过愉快的合作，时至今日我很兴奋他能加入我的团队。他拥有香港背景和丰富的中国市场实战经验。我相信盛世长城将不断提升创意表现，给予客户更优质及专业的服务。”

“4A不会死，重要的是，我们可以娴熟地运用专业能力为品牌和客户创造价值，”黄玮表示，“我很荣幸能有机会加入这个前途无量的团队，与众多杰出的行业精英合作。我很期待与他们一起携手令盛世长城南中国区取得更高更好的成绩。”

黄玮将负责盛世长城南中国区的创意产出，并与南中国区董事总经理招廸强（Alexis Chiu）紧密合作，致力提高盛世长城南中国区的整体表现。原任执行创意总监何世光（Paul Ho）将出任阳狮传播购物者营销执行创意总监，充分发挥其在购物者营销和活动方面的独特专长。

何世光精通于购物者营销，他擅长通过创意以影响和改变消费者购物习惯，激发购物过程中的认知、渴望及期望，令消费者从真实的品牌体验中触发购物行为。他对于强化购物者体验的独特洞见，能够助力品牌达到全面持久的传播效果，在当下的线上及线下购物环节中至关重要。何世光将带领阳狮传播购物者营销团队更进一步，为品牌提供更多功能、更高效率的服务，从而为客户带来更高的价值。

Saatchi & Saatchi Welcomes 

New South China ECD Wong Wai

Saatchi & Saatchi Greater China announced that Wong Wai (Joe) has joined as Executive Creative Director of South China to further reinforce Saatchi & Saatchi’s creative capability and industrial influence in the region. Joe will report to Fan Ng, Chief Creative Officer of Greater China. The agency’s previous ECD Paul Ho has moved onto a new role as Publicis Communications ECD, Shopper.

With 18 years of experience in the industry, Joe brings a depth of creative ability across the board in today’s fast-changing business environment. During this time, he has driven growth for international brands in Greater China which include Shangri-La, Mercedes Benz, HSBC, Nike, Carlsberg, Rolex, Wanda, Tencent Internet+ and many others. Before joining Saatchi & Saatchi, Joe worked as ECD for DDB Group Beijing and thereafter at McCann & Spencer Hong Kong.

As the first Greater China creative who won a Grand Prix at the Cannes Lions Festival, Joe is truly an award winning savvy. He has won over 100 awards locally and internationally over the past decade, including 4 Cannes Lions as well as the gold medal at the Effie China marketing award for two consecutive years.

Fan commented:” Joe is one of a few elite creative talents. I have known him for almost two decades and we had a wonderful partnership back then. I am very excited to have him on my team. With his background in Hong Kong and expertise in the China market, I am sure we will keep moving forward and continuously improve our professional creative services.”

“4As is not dying. It’s however important to be professional enough to create value for our brand and clients with agility,” Joe said, “I am very happy and lucky to have a chance to work with a promising team mixed with exceptional advertising experts with rich Greater China experience. I can’t wait to collaborate with them to take Saatchi & Saatchi South China to the next level.”

While Joe works closely with South China Group MD Alexis Chiu to grow South China and oversee creative output, Paul Ho, who takes the role as Publicis Communications ECD, Shopper, will bring his unique expertise in shopper marketing and activation into full play.

Paul specializes in finding creative ways to influence and change shopper behaviors, building understanding, desire and expectation right along the shopper journey, making brand experiences truly come alive for consumers and eventually triggering purchases. To help brands to deliver integrated and consistent communications, Paul’s unique expertise in enhancing shoppers’ experience throughout the consumer journey is crucial nowadays when online and offline shopping emerged. With Paul as the new ECD, Publicis Communications shopper team will be spurred to offer more functional and effective services to brands, and will bring stronger capability and value to clients as well.