Develop and build relationships with clients, be a trusted advisor on account requirements.
• Set viable objectives and KPIs and recommend/develop measurement methodology against
all briefs.
• Deployment of best-in-class digital implementation across client portfolio.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media
efficiencies.
• Campaign strategy & planning, and integration with the wider comms.
• Assist in training & up-skilling of client account teams.
• Management, extraction & interpretation of clients’ digital performance data.
• Delivery of beyond-the-banner high value services, including digital workshops; content
solutions; performance marketing; social & mobile projects; competitor intelligence
services.
• Sharing of best practice with the wider Interaction community.
• Conduct regular appraisals with designated team members.